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Mastering Facebook & Google Ads Marketing: From Beginner to Expert

Original price was: $997.00.Current price is: $294.00.

This course is designed to give students a deep understanding of digital advertising with Facebook and Google Ads. From setting up accounts and creating ads to advanced targeting strategies and analytics, learners will gain the skills needed to run successful ad campaigns that drive results.

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Description

Course Objectives:

By the end of this course, students will be able to:

  1. Understand the core principles of Facebook and Google Ads.
  2. Develop ad strategies based on target audiences and campaign goals.
  3. Create, optimize, and analyze ad campaigns on both platforms.
  4. Use advanced techniques like retargeting, A/B testing, and bid strategies.
  5. Interpret analytics to make data-driven decisions and improve campaign performance.

Course Structure & Modules:


Module 1: Introduction to Digital Advertising

  • Overview of Digital Advertising Landscape
  • Understanding the Role of Facebook & Google Ads in Marketing
  • Comparison of Facebook Ads vs. Google Ads: Strengths & Use Cases
  • Key Terminology and Concepts (CPM, CPC, CTR, ROAS, etc.)

Module 2: Getting Started with Facebook Ads

  • Account Setup: Creating a Facebook Business Manager Account
  • Campaign Goals: Choosing Objectives for Awareness, Consideration, and Conversion
  • Ad Formats: Image, Video, Carousel, Slideshow, Collection Ads, etc.
  • Audience Targeting: Demographics, Interests, Lookalike Audiences, and Custom Audiences
  • Creating Your First Facebook Ad: Step-by-Step Guide with Best Practices

Module 3: Getting Started with Google Ads

  • Account Setup: Creating a Google Ads Account
  • Types of Google Ads: Search Ads, Display Ads, Shopping Ads, and Video Ads
  • Keyword Research: How to Find and Select Keywords Using Google Keyword Planner
  • Targeting Options: Location, Language, Device, and Audiences
  • Creating Your First Google Ad: Step-by-Step Guide with Best Practices

Module 4: Creative Strategy and Ad Copywriting

  • Ad Copywriting Essentials: Crafting Compelling Headlines and CTAs
  • Designing Effective Visuals: Image and Video Best Practices
  • Creating Mobile-Friendly Ads
  • Ad Testing: A/B Testing for Images, Headlines, CTAs, and Offers

Module 5: Budgeting and Bidding Strategies

  • Budgeting Basics: Setting Daily and Lifetime Budgets
  • Bid Strategies: Manual Bidding vs. Automated Bidding on Google and Facebook
  • Choosing the Right Bid Type: CPC, CPM, CPV, CPA (Cost per Acquisition)
  • Adjusting Budgets Based on Campaign Performance

Module 6: Advanced Targeting Techniques

  • Facebook Lookalike Audiences: Finding New Audiences Similar to Your Customers
  • Google’s Audience Targeting: Using Custom Intent, Affinity, and Remarketing Audiences
  • Retargeting Strategies: Creating Retargeting Campaigns on Both Platforms
  • Geo-Targeting and Device Targeting: Customizing Ads Based on Location and Device Use

Module 7: Tracking and Analytics

  • Setting Up Tracking: Facebook Pixel and Google Tag Manager for Conversions
  • Key Metrics for Success: CTR, Conversion Rate, Cost per Click, ROAS, etc.
  • Analyzing Performance: Using Facebook Insights and Google Analytics
  • Reporting and Optimization: Creating Reports and Using Data to Optimize Campaigns

Module 8: Optimizing Ad Campaigns

  • Optimization Tactics: Adjusting Bids, Budgets, and Targeting
  • Creative Refresh: When and How to Update Ad Creatives
  • Improving Ad Relevance and Quality Score (Google Ads)
  • Using Split Tests and Experiments for Continuous Improvement

Module 9: Scaling and Retargeting Campaigns

  • Scaling Up: How to Increase Budgets and Expand Targeting Without Losing ROAS
  • Lookalike Audiences on Facebook and Custom Audiences on Google
  • Retargeting Campaigns: Creating Effective Retargeting Ads
  • Layering Audiences: Using Multi-Level Audience Targeting for Better Results

Module 10: Real-World Campaigns and Case Studies

  • Case Study Analysis: Reviewing Successful Campaigns on Facebook & Google Ads
  • Industry-Specific Strategies: Tailoring Campaigns for E-commerce, Services, Local Businesses, and B2B
  • Troubleshooting Common Issues: How to Resolve Low CTR, Poor Conversion Rates, and High CPC

Module 11: Capstone Project & Certification

  • Capstone Project: Students will create, launch, and analyze a simulated or real ad campaign on both platforms.
  • Feedback and Improvement: Peer and Instructor Reviews
  • Certification: Final Exam and Course Completion Certification

Additional Course Resources:

  • Templates for Campaign Planning and Budgeting
  • Facebook and Google Ads Cheat Sheets
  • Guide to Facebook Pixel & Google Tag Manager Setup
  • Access to Sample Campaigns and Ad Copies
  • Regular Webinars and Q&A Sessions

Learning Outcomes:

By the end of the course, students will:

  • Have hands-on experience creating and managing ad campaigns on Facebook and Google Ads.
  • Be able to interpret campaign data to make improvements and achieve campaign goals.
  • Possess practical skills in audience targeting, A/B testing, and conversion tracking.
  • Receive a certification that demonstrates their proficiency in Facebook and Google Ads marketing.

This course is ideal for digital marketing beginners, business owners, and professionals looking to enhance their digital advertising skills on two of the most powerful platforms.

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